Do you want your company to join the social media scene but don’t know where to start? Perhaps you doubt that anyone will hire you because you think they don’t need what you have to offer. Let me tell you who is looking for these things right now: folks who are already online. Oh, and did you know what? After looking at the competition’s prices and offerings, they will investigate what makes you unique. This is where a well-run social media strategy with smart advertising can set your product apart from the competition. Read this quick tutorial for some ideas on what to share on social media…
Take control of your social media management
When selecting how to enter the realm of social media, it is crucial to think about what to post, when to post it, and who will be watching. Focus on the final result you want to achieve and the steps you will take to get there. Which do you prefer: in-house or digital agency management of the channels? Do you seek specialised niche followers, or high-caliber interactions with potential buyers? Perhaps you’re already doing well in business and making significant contributions to worthy causes, but you’re keeping those accomplishments a secret. Here’s the meat of the matter: a comprehensive marketing plan must be in place before you launch.
In your social media interactions, plan to give more.
Connecting with current and potential customers on a social media platform is a great way to share the inner workings of your business. There is a demand for an insurance broker in your area, but why should people work with you specifically? As a result, your company will have an upper hand in the marketplace. This will help you stand out from the competition by allowing you to display a more human side of your organisation.
Customers who are weighing various bids are more inclined to do research on each firm. To beat out the competition, you must remember that customers make purchases from other people.
A flexible website that includes links to your company’s social media pages is a great way to show potential customers what makes your business unique. We encourage our customers to share the following achievements and milestones on social media:
- Fundraising Function
- Documentation of a production line, including pictures and text
- Banquet of Honors
- Celebrations of new hires, milestone birthdays, and retirements
- Call from a client
Participation in a Networking Group
Provide a link to an industry-related article or company blog that encourages reader feedback.
Information with specific instructions
It’s possible that you’ve already got a reputation as a lighthearted company, and now you want to use social media to establish yourself as an authoritative voice in your field by sharing useful insights and tips with your audience. One of the cardinal rules of the game is that everyone must share.
Prove it to me on Facebook or Twitter.
An eye-catching image always outshines reams of technical writing. It’s true that a picture is worth a thousand words. With so many people reading their social media feeds on the train or at lunch, images allow users to respond with a simple “Like” or “Follow” without taking their hands from the food or the strap.
Become a Social Media Expert in Your Field
If you want to start a dispute, ask a question or leave a comment on an article with your opinion to stimulate discussion. And that conversation will be yours to lead, too. When asked for guidance or a recommendation on a topic in which we have a vested interest, everyone enjoys being polled for their thoughts. An actual question asked via Twitter in the waning seconds of a webinar is demonstrated here.
Quite literally, a voice without lips.
Does your company get a lot of repetitive, high-volume questions or comments? Do you do not like talking to people, or do you find it difficult to find the time to deliver technical information over the phone when you spend all day with your head under a sink fixing pipes?
You may swiftly and successfully respond to this question by directing a current or potential customer to a blog post or social media conversation. Since the details are laid out in writing, they can read it when it’s convenient for them and use it as a point of reference, hopefully avoiding an unnecessary and costly phone call to a member of staff.
Conversely, most social media sites let you view content without leaving a comment or drawing attention to the fact that you visited a certain page. No explanation is necessary to share an idea, image, or article online.
The top six things you shouldn’t do when using social media
- Don’t put someone in charge of it who is still learning the ropes and won’t have a good grasp of the company. They may not have the correct voice to represent the company online even if they are “young and in touch with that type of thing.”
- Don’t make a page just to add random content whenever you think of it. Try it out or don’t.
- Put nothing online. Be sure to post for a specific purpose and to your intended audience to increase the likelihood of interaction.
- Do not assume that social networking will simply be a passing trend. Make sure you know where you want to go with your social media presence and what you want to accomplish before you start.
- A negative opinion or statement isn’t the end of the world; in fact, it’s a terrific opportunity to demonstrate your ability to deal with adversity, provided, of course, that it is recognised and addressed promptly and competently.
- Don’t sit around and wait for customers to stumble upon you; instead, use this powerful marketing tool to actively seek them out.