Social Media

To what extent, and in what format and resolution, should an Instagram video be shared?

When Instagram initially made its way onto our iPhone screens, it was largely a photo-sharing service. Nevertheless, as our photography (and editing) abilities improved, so did the app’s capacity to include more tools that would help us further our online profiles. The introduction of video was undeniably the most eye-catching change.

In 2013, Instagram added the ability to share 15-second length videos within posts. It was a crowning moment in the history of social media, when accounts meticulously chose fresh material for this medium.

In today’s competitive Instagram market, video has become an essential element of a compelling profile. There’s no better time than now to include Instagram video content into your marketing plan.

Instagram’s limits on video length and width

In the same way that there are restrictions on anything worthwhile nowadays, Instagram videos are not exempt. Here we’ll go over all the length and width limits you need to know about before you start filming.

How Long Should an Instagram Story Video Be?

It’s no surprise that Instagram lets and even encourages its users to share videos via Stories, as this is probably one of the app’s most popular features.

It may seem like there are no limits to the length of films you may upload to your Stories, but there are some important ones to keep in mind.

Instagram requires a video’s size to be at least 600 x 1067 for use in Stories, but preferably 1080 x 1920.
Instagram has a 4GB limit on file sizes.
Instagram Stories videos may only be 15 seconds long. To make a longer video, you may string together an endless number of 15-second clips.

If you upload a video to Stories that is more than 15 seconds long, the app will automatically cut it into 15-second segments. For this reason, you may need to edit your iPhone video so that it fits in a single Story.

Dimensional constraints on Instagram video posts

There are no full-length movies available on this social networking platform. Instagram’s video rules have evolved significantly since the platform’s initial 15-second limit, but they still only permit content that is under a minute long. Moreover, the proportions change depending on whether the film is played in a vertical, landscape, carousel, or square orientation.

The guidelines and limitations for vertical videos are as follows:

  • Instagram requires vertical videos to be at least 600 pixels wide and 750 pixels tall.
  • Instagram has a 4GB limit on file sizes.
  • It’s capped to 30 frames per second.
  • Instagram videos can be up to 60 seconds long, but there is no minimum duration requirement.

This is everything you need to know about the rules and regulations around horizontal videos:

  • Instagram requires a video to be at least 600×315 pixels in order to be uploaded as a landscape orientation.
  • Instagram has a 4GB limit on file sizes.
  • It’s capped to 30 frames per second.
  • Instagram videos can be up to 60 seconds long, but there is no minimum duration requirement.

The guidelines and limitations for both carousel and square videos are as follows:

  • Instagram’s square and carousel video requirements are at least 600×600 pixels.
  • Instagram has a 4GB limit on file sizes.
  • It’s capped to 30 frames per second.
  • Instagram videos can be up to 60 seconds long, but there is no minimum duration requirement. Video longer than 10 minutes was not allowed, although up to ten 60-second pieces might be combined.

Measurements for IGTV videos

IGTV was introduced in June 2018 as an answer to consumer demand for vertical video content. You may watch videos uploaded to IGTV in your feed or in the IGTV area of your profile page.

Although there is more leeway in terms of video duration on IGTV, there are still parameters to keep in mind:

An IGTV video must be at least 60 seconds long.
The lengthiest videos that may be uploaded to IGTV from a mobile device are 15 minutes. The limit is 30 minutes when uploading directly from a phone or tablet, but it rises to 60 minutes when uploading from a computer.
650 MB is the limit for films under 10 minutes in length, while 3.6 GB is the limit for recordings up to 60 minutes in length.
The ideal dimensions for an IGTV cover photo are 420 pixels wide by 654 pixels high.

What is the optimal video size and aspect ratio for Instagram posts?

It may appear that pushing a button is all that’s required to upload a video, and in many cases, that’s the case. Nevertheless, there are two factors to consider if you want your footage to be of good quality: resolution and aspect ratio.

How clear a video is depends on its resolution, which is the total amount of pixels that may be seen in each dimension. The overall look of a video is determined by the aspect ratio, which is the proportion of the video’s height to its width.

You probably figured correctly that Instagram has its own resolution and aspect ratio requirements. In the next sections, we’ll examine those figures in further detail.

Instagram’s optimal resolution and frame rate for stories

Using high-quality videos in your Instagram Stories might encourage more interaction. Specifications and suggestions are outlined below.

Instagram Stories videos should be shot in either 9:16, 16:9, or 4:5 aspect ratios.
Full HD (1080p) is recommended.
Nonetheless, 500 pixels is the bare minimum in terms of width, and 90 by 160 is the greatest aspect ratio allowed.