You should always follow new trends given the increasing rivalry in marketing and advertising strategies utilised by eCommerce organisations. One of the most current developments is Instagram advertising, which, according to Statista, has 800 million monthly active users.
You may promote your eCommerce goods or services in a variety of methods on Instagram, including Instagram influencer marketing, Instagram explore advertisements, and carousel ads.
However, this is not the only efficient technique to use the platform to advertise your eCommerce brand. Today, Instagram video advertisements can also aid your online store’s growth in customer engagement and brand recognition, both of which will help it have a higher Return on Investment (ROI).
We will go over all the information you need to know about Instagram video advertisements in this article.
What do Instagram video ads consist of?
One of the paid services that Instagram provides to companies looking to advertise their goods or services online is Instagram video advertising. In order to attract more customers, they can post sponsored video content on the site.
In other words, the platform’s many different sorts of advertising formats include Instagram video ads. Businesses may give clients a closer look at their logo, website, and goods or services by using Instagram video advertisements.
You can utilise several Instagram video ads for your online store.
The four distinct sorts of video ad formats available to you as an eCommerce company are Instagram videos, Stories, Reels, and Live. Let’s examine each of these formats in more detail.
Reels from Instagram
Instagram used to have a variety of locations for its video advertisements. Previously, we offered these three formats:
“IGTV” allowed users to upload long-form videos up to 60 minutes in length.
Instagram’s in-feed videos allowed users to publish brief movies of up to 60 seconds in length.
Reels are 15 to 30 second-long videos that may be posted from your photo library or made using Instagram’s camera.
Snapchat stories served as an inspiration for Instagram stories. Users can distribute 24-hour-expiring, full-screen vertical images and videos. Of course, users have the option to save expired stories to their Instagram profiles’ “Highlights” section.
Users could initially share videos on Instagram stories that were no longer than 15 seconds. Instagram recently extended the story length restriction to a maximum of 60 seconds.
The target market for your eCommerce brand is shown Instagram stories video adverts as they browse other users’ feeds.
Live on Instagram
Instagram Live enables you to interact and engage with your audience in real-time while streaming live videos directly to their newsfeeds.
“Live Shopping” is a really original element of this format. With this capability, you may make sales during your live broadcasts right from the Instagram app. You may also record your livestreams with the products that were advertised in them so that your viewers can watch them again and make more purchases whenever they like.
How to Make and Run Instagram Video Ads for eCommerce in 5 Simple Steps?
Facebook advertising Manager makes it simple to develop and manage Instagram video advertising for your online store. We’ll go over the main procedures you need to take one by one:
Determine the purpose of your marketing effort
The establishment of your marketing objective is the first and most crucial step in any advertising effort. You can select from one of three main categories of campaign objectives:
The top of the funnel, or the first step of the customer’s journey, is intended for these impression-based objectives. They are great for reaching consumers who are not familiar with your eCommerce brand and who do not yet understand the solutions that your goods or services can provide to their issues.
You have a choice of:
- Brand recognition raises consumer awareness of your eCommerce business.
- Reach, which reaches as many customers as possible with your Instagram video advertisements.
- Consideration: These goals are appropriate for the “Interest” stage of the customer journey, or the middle stage of the funnel, when your clients are already familiar with your eCommerce brand and you want to provide them with all the information necessary to entice them to make a purchase from you. In other words, you want to provide your customers with knowledge about your goods or services that will move them from the “Interest” stage of their buying cycle to the “Desire” stage.
Establish a spending plan and a timeline
The second phase is deciding how much money to spend and how long to run this Instagram video advertisement.
First, you have two alternatives when selecting your budget:
Daily Budget: This is where you specify the maximum daily spending limit.
Set your lifetime budget here to determine how much you are willing to spend overall on your advertising campaign.
Second, you can choose from an option called “Ad Scheduling” to run your Instagram video advertisements continuously or at specified periods of the day to determine how long you want your campaign to run.
Pick your advertising locations
The decision of exactly where your advertising will show makes this the most crucial phase in generating and managing Instagram video ads for your eCommerce business. You have two choices in this step: Automatic Placements and Manual Placements.
This step will help you construct an Instagram video advertisement.
- Select “Manual Placement” from the menu.
- Select “Instagram” under “Platforms.”
- From the placements area, pick one of the following formats: Instagram feed, Instagram explore, Instagram stories, or Instagram reels.
- This step is crucial because it is where you select one or more of the Instagram video ad formats that we discussed in the earlier chapters of this guide.