Instagram is an effective tool for marketing campaigns of all sizes. As a means of connecting companies with consumers, it is rapidly gaining popularity as a tool for influencer marketing.
There’s a lot happening in the world of social media these days, from shoppable posts to a focus on video creation, so it’s smart to keep an eye on the most recent developments in Instagram video formats. Knowing your Instagram audience and how to best communicate with them is time well spent.
How then can you tell if your Instagram marketing plan is productive? Analytics can help with that. Instagram’s analytics will show you where you can improve your profile for more likes, more followers, and more online exposure.
Let’s dive into Instagram’s statistics to find out how to best attract and engage your audience.
Instagram Analytics: How to Set Them Up?
In the first place, you’ll need a Business or Creator account in order to access analytics. A simple click on your profile image, followed by “Settings” and “Account,” will convert your personal account to one of these. Choose “Switch to Professional Account” to upgrade to a paid account.
After logging in, you may see your account details by doing the following:
Go to your profile page.
Choose the Insights menu item. You may also pick Insights from the ‘Menu’ drop-down menu in the top right corner of the screen, then choose either the Overview stats or the material you’ve published.
What Kinds of Measurements Does Instagram Analytics Allow?
You need to be familiar with the analytics that Instagram provides in order to effectively track and evaluate your account and posts. Consider which of these factors is most important to your company.
All insights may be seen over a custom time frame, so you can easily find the information you need.
Choose “Overview” to access:
What you see here is the total number of distinct users who have encountered your material. You can see which nations, towns, age groups, and gender make up the bulk of the accounts you’ve contacted.
Involved Clientele –
It offers a breakdown (as above) of the total number of unique accounts that have engaged with your content.
You can see how many people are following you and monitor any changes in your following size over time. You may also check the ‘active times’ area to discover when your followers seem to be most engaged (useful for figuring out the best times to post on Instagram).
Videos, photos, and IG Live broadcasts all have their own insights tabs.
Instagram Analytics: How to Utilize Them?
The marketing world values data, but what really matters are data insights. If you want to increase your performance and expand your reach on Instagram, you need clear insights just as you would for any other channel. Let’s examine the metrics at your disposal for this purpose.
Rising Number of Followers
This information is valuable since it reveals changes in your follower count and allows you to attribute gains or losses to certain campaigns or time periods. If you see a sudden increase in your number of followers, you may want to investigate the nature of the posts that went up around that time. A video or Reel about the subject?
To learn more about your audience and what they want (or don’t want), analyse the factors that led to an increase in your following.
Demographics of Viewers
What do you notice when you look at your fan base? Your Instagram followers’ locations, ages, and sexes are all readily available through the app’s in-depth statistics.
This will reveal the demographics of your audience and whether or not they align with your buyer personas. Why not, if that’s the case? Is there a fresh group of people you can reach out to, or interesting happenings in places you wouldn’t have expected?
Helpful if you want to schedule posts for particular times of day.
Amount of Engagement
Knowing how active your followers and audience are is crucial.
You can then use this as a starting point for further growth analysis and to gauge the success of your account and individual postings.
Follower engagement = (likes + followers) / (number of followers) x (100).
Average number of interactions per 100 people reached (likes + comments/people reached) × 100
The Feed and Stories
There is a wealth of information available when you touch on Instagram posts individually. Not only can you view your likes, comments, and saved items, but also your interactions, discoveries, and first impressions.
Visits to profiles and links clicked on are displayed here.
Accounts reached and followed may be viewed in the “Reach” section.
Pageviews – This displays pageviews from various sources such hashtags, home, profile, and others.
You may learn what people are interested in and how they are responding to your feed’s content by looking at the statistics for individual postings. As an added bonus, you can see which hashtags are most popular and which posts get the most traffic to your website.
Views, impressions, following, comments, and taps on Instagram profiles are all measurable for Instagram Stories. The exit page statistic is especially intriguing since it reveals where your readers went after they finished consuming your material.
You can use this information to guide your Instagram content strategy and ensure that you’re putting in your time and effort to create material that will really be of use to your followers.
Shoppable Instagram Posts
Now that Instagram shopping is commonplace, it’s vital to understand what people are purchasing and why.
Plenty of useful information may be gleaned from the shoppable posts section of your Instagram analytics. It’s not only comments, likes, and impressions; there are also product-specific stats (such as page views and button clicks).
You can observe what people are interested in by using these analytics. Consider this: do successful product photos feature humans, or does the product itself explain the success of such photos? Which call to action (CTA), “Find out more” or “Purchase now” is more successful? Do people use hashtags to locate goods?
You may use them to make more engaging and persuasive social media posts that get more people to check out your website or make a purchase.