Do you have a clear identity for your company? Personal branding on Instagram is more important than ever in the commercial world, since clients no longer wish to deal with a nameless, faceless corporation. People nowadays are searching for companies with whom they may form meaningful relationships.
The reality is, companies of all sizes may benefit from brand marketing, not just new ones. Building your personal brand is crucial at any stage of your career, but especially when you are seeking recognition as a leader in your field.
Definition of “Personal Branding”
Knowing what personal branding is and how it may improve your job is the first step.
Personal branding, on the other hand, is not just blatant self-promotion like many other forms of brand marketing. Instead, it’s a representation of your personality, demeanour, and overall business image.
Whether you like it or not, the vast majority of specialty specialists (consultants, lecturers, etc.) share your credentials. The fact that you have a degree and experience in the field doesn’t make you special. However, you and your life experiences are.
Unique voices are what digital consumers really want. They’re looking for engaging tales from your career and personal life. People are looking for an authentic connection more than anything else.
Of course, being an engaging public speaker may do wonders for your reputation, but it’s important to keep in mind that your actions as a whole shape your identity. Others’ impressions of you may be shaped not only by your actions but also by the words you use whether writing emails, articles, or having casual discussions.
Instagram: A Tool for Personal Branding?
So how exactly can Instagram help your own brand? Instagram is a great social media network because it gives you complete editorial control over the content you share with your audience.
As such, you should consider Instagram to be an integral part of your overall strategy for building your personal brand. Instagram followers want to see the “real you,” and if you play your cards well, you may boost your personal brand by revealing this “real you” to them.
Keep in mind that the same traits that you put into your offline personal branding efforts also apply to your online Instagram personal branding. Whether you’re trying to be funny, informative, or inspirational, your own voice needs to come through.
The key to successful Instagram personal branding is maintaining a steady presence. You need to post frequently while staying true to your major topics if you want to keep your audience interested and gain the personal branding benefits of Instagram.
Don’t publish travel advice one day and a training suggestion the next if you’re a fitness instructor trying to attract clients. Put your special knowledge to good use on Instagram by sharing it with your audience with high-quality photographs that reflect your brand’s identity.
Sharing images on Instagram is a fun way to give your followers a glimpse into your daily life or a sneak peek at an upcoming event. Feel free to use your imagination. Using Instagram’s Story and other interactive features, you can build genuine, “face-to-face” relationships with your audience.
You now have another direct-control brand marketing medium at your disposal in the form of Instagram. Potential customers will have a deeper appreciation for what you have to offer when you employ attention-grabbing visuals to emphasise your expertise and standing in the industry.
If you want to go from being just another Instagram user to being taken seriously as an influencer in your field, you need to learn the best practises for utilising Instagram and put them into action.
The image you project on Instagram and other social media sites might have far-reaching consequences for your professional life. It will affect the kind of customers you bring in and help you build trustworthiness in an industry where it might be easy to feel like everyone else is exactly the same.
Identity Management Creating a name for yourself on Instagram will help you stand out from the crowd. You’ll be in a stronger position to win over your ideal clientele and land the lucrative contracts that will launch your career.