One of the most popular new post types on Instagram, Instagram Reels was introduced in August of 2020. Instagram is the most popular visual social site. You can quickly create short videos (up to 30 seconds in length), pair them with music, add effects, and then instantly publish them on Instagram Reels functions in a manner that is quite similar to that of TikTok.
Many companies have already begun utilising Reels as a means of improving their Instagram game. As a result, they have seen improved audience engagement, increased brand exposure, and even the possibility of becoming viral on the site. Therefore, giving it a chance as part of your strategy for marketing on social media is absolutely something you should do.
However, just like with any other fantastic marketing opportunity, there is no single method that can be used to make the most of Reels. There are, however, some tried-and-true methods that may be utilised to begin capitalising on this new feature to expand your business.
Provide your audience with a glimpse of what goes on behind the scenes
Because of its condensed, 30-second nature, Instagram Reels are ideally suited for establishing a more personal connection with one’s audience. And one of the most effective ways to do just that is by allowing your audience a little glimpse of what goes on behind the scenes of your company.
For example, if you manage a local pizzeria, the people who follow you on Instagram already know that the pizzas you make are a visual treat since you regularly post about them and share tales on the platform. But are they aware of how much time and effort goes into producing and delivering your pizzas? They should be shown on Reels because it is the ideal platform.
Distribute Content Generated by Users
When it comes to brands, Instagram Reels’ most appealing feature is the way it makes authenticity easier to achieve. Your audience is interested in learning about your company as well as the community that surrounds it; they do not simply want to be bombarded with product promotions.
As was just discussed, making behind-the-scenes clips is one approach to increase the level of authenticity. Leveraging material that was created by users is another fantastic strategy.
Instruct Your Audience with Concise Guides to Various Procedures
In addition to demonstrating your brand’s authority and your own authenticity, Instagram Reels are the ideal medium for offering value to your audience, which will encourage them to keep coming back for more of what you have to offer.
To put it another way, walk them through the process of doing something cool with your product in an easy-to-follow guide. And it doesn’t even have to have anything to do with your company if you don’t want it to! You can demonstrate a quick and easy approach to prepare delectable pizzas at home by following the example of the pizzeria that was presented earlier.
Utilise a format similar to a frequently asked questions reel to answer queries that may arise in advance. Give your audience information that is not only easily digestible but also useful in making purchasing decisions. Oh, and sprinkle in some lightheartedness.
You can collect questions in your Instagram Stories by using the Q&A sticker, and then you may respond to them in your Instagram Reels. Encourage followers to provide feedback in the Reels comments and inquire as to what your audience would want to see next.
Demonstrate How Your Products Can Be Used
Have you ever purchased a product online, only to have it arrive and be completely unrepresentative of what you had envisioned it to be? Your audience will thank you for sparing them the hassle if you demonstrate your items using real-world examples.
Bring attention to the most important qualities and advantages of your product. Make an effort to emphasise its unique selling point (USP). In other words, why should customers buy your product rather than one of your competitors’?
For instance, the online coffee retailer Coffee Over Cardio publishes Instagram Reels that showcase the company’s many different coffee offerings.
Make it enjoyable and specific to you
Make sure that you make use of the true essence of reels, which is to engage with your audience in a way that is both enjoyable and personable. This should be your final and most important consideration.
Put aside the prepared remarks and make an effort to connect on a more personal level with the members of your audience.
Share, for example, the morning routines of your CEO, vlogs from the conference that your staff is attending, or the everyday bloopers that your audience may identify with.
You shouldn’t be hesitant to hop on a popular meme or video style that is currently trending if it is relevant to your brand.
Now it’s your turn
The TikTok-like feature that Instagram has implemented offers companies a reliable channel through which they may communicate helpful hints with their target audiences, as well as educate, entertain, and be inspired by them. You’ll be able to strengthen your relationship with the people who follow you on Instagram and increase the visibility of your brand with the help of Instagram Reels.
You also do not need to have a well-known business that has thousands of followers in order for your content to become viral, which is one reason why you should give it a try.