Increased success of the marketing campaigns by using influencer brought the new social media strategies development like targeting centennials of the TikTok marketing, a company based on Beijing became one of the fastest-growing social media sites in the world. In fact, within the three years, 500 million active users were gained by the TikTok. Additionally, the social media network brand ranked as the 4th most downloadable app as of 2019 December. In the coming years, TikTok expected to grow high. Hence, brands and products may seek to utilize this marketing platform to increase the awareness of merchandise and brands. In 2018 the ByteDance, a Chinese company for uploading lip sync videos it acquired the app Musical.ly, a lip-syncing app. With the acquisition of the company, in market TikTok were emerged.


In more than 150 countries and 75 languages, the TikTok app is available presently. TikTok users are allowed to share a variety of videos with 15 seconds. The features tools on the video-sharing app permit the users or creators to show their produce the unique content and creativity additionally.. For instance, most of the video son TikTok includes the lip-synching, dancing videos, trending hashtag videos, and funny reactions, and challenges. Unlike the other social media platforms that also monetize the number of users and followers.

TikTok is not dependent on the addition of the following, and the social media platform mainly produced to encourage the features and creativity users with the content of impeccable creation skills. When the social media influencers and celebrities started and endorsed using the app. The popularity of the TikTok has begun to increase, buy TikTok fans, and make your videos accessible among competitors. Several celebrities and social media collaborate to use the TikTok platform to participate in the various challenges and update the followers of their activities by the daily rotation. Brands and products caught quick to the started and waved to using the popular social media platform to make the brand awareness with the audience and to make high engagement with the audience.

90% of all the users on TikTok access the TikTok app on their daily basis, which means out of ten users, nine are using the app multiple times daily. TikTok users spend an average of around 52 minutes on the app per day.it is the time the TikTok users spend the average time daily.