TikTok is the world’s fastest-growing social media platform. It is unique social media for brands to advertise. TikTok continues to grow its popularity through different marketing methods. The platform has got a wider range among the user base of teenagers.
In this article, we’ll discuss what you need to understand about TikTok’s marketing plans.
What is TikTok?
The TikTok platform lets you shoot videos that play on a loop. Also, you can include fun effects, AR filters, musical overlays, and text to highlight. Like any other video platform, TikTok runs among the followers of any age group.
In this TikTok platform, you can edit, record, and share 15-second videos. Along with filters, music, and other creative aspects. TikTok use of “Challenge” tab, in which users tend to nominate a challenge with themed hashtags.
The exciting challenges on TikTok are Lil Nas X’s “Old Town Road” challenge. It is the self-promotion and meme that changed from an unknown rapper into a superstar.
Statistics On TikTok
In the last few years, TikTok has become one of the most popular platforms. According to Medium:
- The total number of downloads on TikTok was more than one billion times. It had more than 500 million active users.
- TikTok got 275% growth year over year among new users.
- 41% of TikTok users are between 16 to 24 years old.
Based on the second-quarter financial report of 2018. TikTok is a massive marketing platform in the U.S. There are 30 million-plus monthly active users. Also, it was the most downloaded app worldwide in 2018.
Audiences support younger celebrities and brands that understand by motivating their creative idea. In turn, it lets users engage with the brand by posting their videos. As this platform is new, there are lots of opportunities to gain more followers.
Effective Methods For TikTok Brand
TikTok has six different ad formats that can support the platform to enhance your brand’s reach. The TikTok advertising options are below:
Create Viral Content: Start to make your creative video content; there are plenty of chances for you to reach your audience. If you want an extra boost for your profile, you can increase views. Moreover, TikTok views enhance your fame, and also make your video popular. It is the best method to create your content based on funny and unique ways to make audiences return.
Hashtag Challenge: You can collaborate with TikTok’s famous brand to make a sponsored hashtags challenge. It will motivate the TikTok user to create and share content on your behalf.
Brand Takeover Ads: Takeover ads are a new feature that started in 2019. Based on Digiday, in-feed ads range at $10 cost per impression with a low $6K campaign range rate. Generally, takeover ads range $50K per day with an assured 5M impressions.
Brand takeover ads make the brand’s landing page or hashtags challenge works.
In-feed video: TikTok has permitted brands to work on in-feed video ads because of the three action models. CPC (cost per click), CPM(Cost per thousand impressions), CPV (cost per video for 6 seconds). It also lets in particular targeting based on gender, age, and location.
Influencers: By collaborating with TikTok stars, you can motivate influencers’ creativity. It represents your brand and reaches a target audience by building trust.
Several brands have understood their potential influencers and have started their work.
Guess started the first-ever U.S. brand collaboration with TikTok. The hashtags #InMyDenim ad campaign and partnerships with influencers. It started advertising to improve its denim collection.
Brands like Coca-Cola, Sony Pictures, and Google have started to collaborate. By partnering, you can increase your brand awareness.
In a nutshell, TikTok marketing methods favor your brand with effective results. Make use of trends, hashtags, and influencers to market your brands by grabbing audiences.