To reach new and engaged audiences, TikTok has quickly become one of the most significant channels for businesses, influencers, and other content providers. In reality, with over 1 billion active users each month, it is the sixth most popular social networking site. With this in mind, optimising your TikTok posting schedule is essential for gaining traction.
What Time of Day is Ideal for Uploading to TikTok?
While Facebook still has the most monthly active users, TikTok users spend more time on the app each month on average.
TikTok’s widespread popularity means that marketers can benefit from choosing post timings that align with Eastern Standard Time. By doing so, you can catch folks when they’re awake in high-TikTok-usage nations throughout the world.
In what increments of time should you update your TikTok?
The frequency with which you submit videos on TikTok is just as important as finding the optimum days and times to upload. When it comes to the TikTok algorithm and how often your posts are shown to users, your posting frequency is a major consideration.
You should consider uploading at least one video to TikTok every day, although the recommended posting frequency on other social media networks, like Instagram, is once every few days at most. TikTok suggests that businesses update their accounts between once per day and three times per day.
Increase the likelihood that you will be featured on the “For You” page by increasing the frequency with which you visit it.
TikTok’s scheduling features make it easy to upload content on a regular schedule and provide instant feedback on when viewers engage with your videos.
Optimizing Your TikTok Post Schedule for Maximum Brand Exposure
Brands may get off to a good start in figuring out when to publish by following a few simple guidelines.
1. First, make sure you’re logged in as a “Pro” member.
You can narrow down which of the aforementioned optimal posting times for TikTok are best for your company by accessing a wealth of statistics and analytics with a TikTok Pro account.
TikTok’s three-step process for obtaining a Pro account is extremely user-friendly.
You may adjust your account’s privacy settings from your profile.
Go to “Account Settings”
In other words, you’re finished!
2. Figure out who you’re talking to.
With TikTok Pro, you can access detailed analytics on your viewers, including their location, gender, and peak viewing periods. Use this information in conjunction with other indicators, such video view time and popularity, to determine when and where your material is most effective.
What a wonderful ending! After reading this, you should feel confident enough to try different things out and determine what the optimum times are to post on TikTok for your company in order to attract more followers, generate more comments, and generally make a bigger splash on the app.
If you want to learn more about how Meltwater can improve your social media management, click here. Fill out the form below to schedule your free 15 minute demo now!