TikTok is, without a doubt, one of the most widely used social media sites today. Over 490 million monthly active users are discovering new things on the app, making it a great platform for promoting your brand. However, what if you are not a well-known public figure or influential blogger with a sizable audience? How can you guarantee that your intended viewers will encounter your material?
The secret to success is learning the inner workings of the TikTok algorithm and putting them to good use. In this article, you will learn about the top five TikTok algorithm hacks of 2022 that will expand your viewership.
The TikTok Algorithm: What Is It?
TikTok’s “For You” page is curated by an algorithm. This system customises itself to each user based on their viewing preferences and habits.
The Algorithm Behind TikTok
TikTok analyses user behaviour and signals to predict what its users will enjoy. The app will then be able to recommend material that will be of the most interest to them.
Interactions with Users
TikTok analyses your viewing habits and the communities you frequent to produce a personalised experience. In this context, “activity” can refer to anything from the accounts you follow to the videos you like and share to the ones you watch all the way through to the ones you make and the ones you like the most.
The algorithm makes recommendations for content to you based on what you view and click on. Let’s say you’re particularly interested in DIY videos; the algorithm will keep feeding you content from that genre.
Ability to Locate Information
Understanding how to caption your videos, when to post, and what sound to use is essential because the TikTok algorithm uses sounds, captions, and hashtags to discover new and relevant content.
Once you learn these strategies, you can implement them with ease to expand your fan base and boost your brand’s popularity.
Indicators of Device and Account Activity
Content optimization on TikTok relies on account indicators as a final signal. Here, the algorithm takes into account things like the user’s preferred language, device, location, and category choices.
Because users don’t actively provide feedback on these aspects, they serve as passive signals for content optimization rather than active ones.
Data breaches in the TikTok algorithm in 2023
Once you’ve mastered the algorithm’s inner workings, it’s time to learn the tricks that will allow you to make the most of the service.
Share During Busy Posting Hours
Knowing the optimal posting times can have a major effect on your content’s visibility and readership. When it comes to posting on TikTok, the best times are when you can get the most views. Consequently, you will have a greater chance of being seen by more people in your community if you post at times when they are also online and actively participating in it.
To be clear, there is no one “ideal” time to post. Because of this, you need to consider your target audience’s location and demographics to ascertain the best times to reach them online.
Recent Viral TikTok Tracks
Including popular, viral audio clips from TikTok is a great way to increase exposure to your posts. Videos that include popular music are given a boost in the TikTok algorithm. In this way, listeners will be able to quickly and easily find your posts in their feeds.
It’s only natural for creators to make use of a sound that’s currently popular on TikTok. So, before you make your posts, look through your feed to hear what’s hot. Then, select the song from the Viral tab and incorporate it into your content.
Articles That Can Be Read
Accessibility and inclusivity should be top priorities when creating content with the goal of expanding your audience.
Learning the meaning of emojis, captions, and other on-screen texts is a plus. Access to your content is facilitated for the visually impaired by the use of emojis and on-screen texts.
Use shorter videos more frequently
Keep in mind that video length is considered by TikTok when deciding which videos to prioritise for optimization. Therefore, the algorithm will treat your video differently if and only if it is short enough that users are likely to watch it in its entirety.
TikTok videos can be up to 10 minutes long, but for the best experience, keep them moderate in length. Instead of making one long video that users might not even finish watching, it’s better to make several shorter ones.
Archive Previous Material
Many creators find that not all of their videos on TikTok are successful in terms of viewership. While you may feel that older posts aren’t performing as well as you’d like, that’s no reason to get rid of them.
It may take weeks or months for a video posted to TikTok to gain widespread attention.
Thus, keep up the good work of content production and audience attraction. It’s possible that your previously uploaded content will be the catalyst that propels you to TikTok stardom.
Important Takeaways
Anyone who wants to build a successful TikTok brand needs to have a firm grasp on the platform’s algorithm. The best TikTok algorithm hacks can help you get more eyes on your content, which in turn will attract more fans and expand your audience. In order to get the most out of the TikTok algorithm, keep the following in mind.
Pay attention to the cues that bring people to your content. Among these are the ability to locate said content, user participation, and gadget indicators.
Find out when it’s best to post, what kind of audio is currently popular, and how to make your content easily accessible.