More than a billion people use TikTok every month, making it a major social media platform where advertisers compete for the attention of users.
Let’s dive into TikTok analytics and see what you can learn about where marketers can begin to evaluate their results.
The Importance of TikTok Analytics and Why You Should Care
Analyzing your TikTok activity: a primer
Important KPIs for Analyzing TikTok
Here are three suggestions for making the most of TikTok’s analytics.
What are the benefits of using TikTok analytics?
To help businesses maximise their potential on TikTok, analytic data has been compiled.
With the help of TikTok analytics, businesses can do the following:
- Increase their familiarity with their target market.
- Establish a framework for achieving your objectives.
- In order to improve future content creation, it’s important to first conduct an audit of the content that already exists and then monitor its performance to identify patterns of success in terms of the content itself, the best time to post, the most effective ways
- Create fresh concepts for content
- Evaluate in relation to the market
- Discover who can have the most impact, and join forces with them.
- Modify your overall marketing approach
TikTok analytics, covering everything from video views to user profiles, are essential for sound managerial decision making.
Where to begin with TikTok analytics and which account type is best for your business: Creator or Business?
As a marketer, the first thing you should do is choose between a Creator account and a Business account on TikTok. The Creator account’s analytics aren’t as robust as the Business account’s, but they’re still useful for getting a feel for your channel’s performance on TikTok.
Find out what sets apart a TikTok Creator account from a TikTok Business account here.
Changing to a TikTok Business account is as simple as :
- Access your profile.
- Navigate to the tab labelled “Settings and Privacy” (the three lines in the top right corner)
- Navigate to the Account menu and click the button labelled “Switch to Business Account.”
- Obtaining Access to TikTok Data
- Analysis tools built right into TikTok
To access your TikTok analytics, follow these steps:
When using a mobile device
- Visit your account page.
- Select options using the menu bar at the top right of the screen.
- Navigate to the Analytics section from there.
- You can also view video analytics for each video separately.
In the workplace
After you have logged into TikTok, move the mouse pointer over your profile picture in the upper right corner of the app.
Select Check out Data from Other Services for TikTok
Important KPIs for Analyzing TikTok
Various metrics can provide a more comprehensive overview of your TikTok success. In order to get you started with your TikTok analytics, let’s take a look at a few of the most important ones.
These metrics are displayed right away in your TikTok analytics account and tell you everything you need to know about how well you’re doing. The analytics can be viewed for a predetermined time frame of 7, 28, or 60 days, or you can modify the time frame to fit your needs.
The primary metrics for the Overview are:
- Pageviews, VideoPlays, and ProfileViews
- Discussions, Content, and Live Stats Shared
There’s a breakdown of the past week’s video output here. Views, likes, comments, and shares are just a few of the metrics that are included.
Explore what’s trending to learn more about what your audience enjoys reading.
Over the past week, these nine videos have received the most views. In this section, you can find some of the most important statistics, including:
Overall Video Plays
- A post’s aggregate number of likes
- Collective Participation
- Total Amount of Time Spent Viewing Median Amount of Time Spent Viewing
- Seen the entire movie
- Success in attracting a target demographic
- The Roots of Video Viewing
- Demographics (location) (location)
By using this function, marketers can better gauge the interests and habits of their target demographic. This set of metrics includes:
Top Territories, Where They Are Located
Videos your followers watched, music your followers listened to, and when they were most active
Streaming data for your TikTok channels can be found here. This tab displays your livestream’s metrics from the last 7 or 28 days.
- Completed Views
- Duration Completely
- Fresh devotees
- Largest audience size
- Specialized audiences
Diamonds are a new kind of virtual currency that users can send to their favourite creators as a token of appreciation. They are a form of TikTok currency that can be traded on the platform for real money.
Here are guidelines for making the most of TikTok analytics:
Fit TikTok data analysis into your advertising strategy
The sea of data in TikTok analytics can be overwhelming. The success of your marketing efforts depends on keeping an eye on the right metrics.
Beginning TikTok users should prioritise expanding their fan bases and establishing metrics to track their success. You might be interested in learning more about your audience by focusing on engagement metrics like likes, comments, and shares. If you want to succeed, you must always be aware of your current situation and committed to achieving your goals.
Expand the scope of your content analysis
While it’s important to see the big picture and keep yourself updated, it’s also important to spend some time deciphering what specific pieces of content work and engage your audience.
Video-specific TikTok analytics can provide information on topics like optimal video length, most engaging content types, retention opportunities, and more. Your content strategy for TikTok can be enhanced with the information you gain from this research, as well as suggestions for where to focus your efforts.
See the bigger picture and extract useful information from data.
Success or failure on TikTok can be predicted by analysing content and audience more closely.